Seller's Guide

Thinking about selling your home? Here's everything you need to know about the process.

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What's your home worth?

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What You Should Know

Congratulations on deciding to put your home on the market! It is a scary, intimidating process and we are here to help make the selling of your home as smooth and easy as possible. We have helped with the selling of traditional sales, short sales, and foreclosures. We are here to help any of your real estate needs. We would be more than happy to come to your house and give you a free Comparative Market Analysis (CMA), as well as give you an estimate of what your home should be listed for.

We have taken the time to list some tips for getting ready to sell your home. Hopefully, this helps!


Know Why You Are Selling

Do you need to sell quickly? If so, it is vital to come up with an attractive asking price, as it is one of the most important steps you can take to market your home successfully.

If time is not of the essence, and maximizing the proceeds from the sale of your home is your top priority, you may want to consider making strategic investments in sprucing it up. Some basic steps would be redecorating, cosmetic changes, and minor changes. Intend to get these changes done before photos are taken of your home and it is put on the market. Statistically, the longer a house sits on the market, the less likely you are to get the best price. Houses sell faster, and usually for the best price when they are priced properly in the beginning.


Give Yourself Room to Negotiate

Make sure you leave yourself enough room to bargain in your negotiations. Since a prospective buyer is likely to begin negotiations below the asking price, be sure your asking price is above the minimum you are willing to accept (unless you are priced very aggressively). Ideally, you will sell your home 3%-9% below your list price.


Find A Good Realtor

A few reasons to use a Realtor:

 • Access to the Multiple Listing Service
 • Expertise in helping set a price
 • Knowledge of what buyers want
 • Expertise in preparing your home to go on the market
 • Expertise in negotiation
 • Knowledge of competition in the local market
 • Realtors can help come up with creative solutions to help sell your home for the highest price possible

Trust an agent like Casselyn Tertell with one of the most important transactions of your life. She received the National Association of Realtors® 30 Under 30 (an honor only given to 30 agents in the country per year), the Five Star Professional award in Chicago Magazine 2011 - 2020, and Top 500 Real Estate Marketers. 

Casselyn has been in real estate since 2008 and has her Managing Brokers license. She is also an Accredited Buyers Representative (ABR), Certified Negotiation Consultant (CNC), Graduate Realtor® Institute (GRI), Short Sale and Foreclosure Resource Specialist (SFR), and Sellers Representative Specialist (SRS).


Getting Your Home Ready to Go On the Market

First impressions count, so make sure the first impression the buyer gets is a positive one.

Brighten your home. Consider changing window treatments, if necessary, to let in as much light as possible. A good cleaning or a fresh coat of paint helps brighten rooms greatly. Try to stick with neutral and light colors. Make sure all of the light fixtures work in your home and replace any burnt-out bulbs.

Clean like you have never cleaned before. Buyers react to what they see, hear, feel, and smell, so straighten up, de-clutter, scrub, scour, and dust. Make sure your carpets are clean, and if needed, replace the old, stained carpets.

Be prepared to stage your home. This can be as simple as moving furniture around to create the impression of spaciousness, to cleaning up your closets or cupboards, as you want to give the impression your home has plenty of storage.

Make all needed minor repairs and consider any needed major repairs. Anything, even the insignificant, needs to be fixed. Try not to put too much money into remodeling, just for the selling of your home, as you may not make the money back. For example, consider repainting your kitchen cabinets instead of remodeling the kitchen. This is a cost-effective attempt at updating your home.

Curb appeal is important. Make your home looks as inviting and attractive from the street as possible. Trim the bushes and any overhanging branches. You do not want your windows blocked by shrubs either.

Our goal is to provide you with the most personalized service that is designed to help you sell your home.

Work With Us

Finding a home is a very intimate process, and we want you to know we will be there for you, not only during the home selling/purchasing process but for anything your future may hold. We are here to help you with all your real estate needs, whether it is just a question or help to sell/find a home, feel free to contact us at any time!